Pepvis a data and analytics driven service from Pepsico was looking to make a bold introduction into the market. With the Pepviz logo already established, I was tasked with developing out the identity, materials, templates, brand guidelines, website and more. Utilizing the logo shape along with simple geometric patterns we paired real people in applications, highlighting that data is not only numbers but Pepviz's people make informed decisions based on the data that leads to success.

Agency: ShoptologyCreative Director: Buck ChoateDesigner: Kevin Craft