In the heart of Downtown Dallas, Klyde Warren Park is not only a green space for thousands of visitors but also hosts events for the public throughout the year. One such event, Hearts in the Park, an annual event for Valentines Day to gather visitors to enjoy a myriad of activities. The logo and materials had a simple concept... hearts, valentines day, roses... the challenge was to produce a unique mark without being cliche. The surprise of the design at the event was that of couples taking photos in front of the stands.