The AFC is a all-in-one financial kiosk offering check cashing, ATM, crypto buy/sell and more servicing the growing unbanked and underbanked consumer. Quickly picked up by Target as a first of it's kind, the AFC had to feel comfortable to consumers in such environments. Tasked with developing the brand identity & strategy, materials, websites, print and digital applications, the AFC needed to feel new yet simple, easy to approach yet up to date for the fintech world.
